Stop Bad Ads In Their Tracks

Bad ads (e.g. virus/spyware or inappropriate content) damage your brand and reputation by driving away site visitors and the revenue they bring; de-valuing ad rates, which handicaps your sales team’s ability to sell at rate card prices; and alienating premium advertisers whose quality creative can be degraded by placement next to an offending ad.

the Rubicon Project’s Ad Quality Protection Program combines proprietary data-driven technology and unparalleled round-the-clock account support to provide publishers with a deep and proactive security layer that prevents undesirable ads from making it onto websites and in front of consumer eyes.

Ad Network Certification - every network is certified to ensure compliance with each site's ad quality standards before providing access to premium publishers
Ad Tag Screener - lets you directly pause offending network tags any time, day or night. Offending ad tags are frozen until the problem is resolved
Campaign Pre-Flight Screening - pre-screening of all campaigns before they go live, as well as ongoing review of all advertising creatives to ensure ad quality standards are upheld
helix, a patent-pending artificial intelligence technology that auto-detects and flags inappropriate ads based on image content. Algorithmically driven, helix becomes smarter with every image it processes
Random Sampling - ad quality protection technology pulls randomly selected tags on a frequent and regularly scheduled basis; these tags are verified by our Ad Quality Task Force for safety
Ad Quality Task Force - your tags are screened constantly by a member of our Task Force every hour, every day
Auto Pause Bad ads - any offending ad tags detected by Random Sampling and verified by the Ad Quality Task Force are automatically paused until the problem is resolved
Ad Quality Rapid Response Team - team handles any issues detected by you or the Task Force 24/7
Dedicated Account Management Team committed to meeting publisher’s business goals providing 24/7 operations support.

We're an extension of your in-house ad-operations team, constantly ensuring ad quality standards aren’t compromised. Don't put your revenue at risk. Leverage the Rubicon Project's size, scale and influence with channel partners to ensure your ad quality standards are always upheld.

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