The Best Inventory. The Most Buyers.Manufacturers have long understood how to manage their retail distribution chains so their merchandise doesn’t instantly wind up discounted to liquidation prices on the street, but for many Web publishers, sales channel management is as foreign as DVD piracy in Beijing. Publishers who are smart about managing their advertising reseller channels will be able to support their pricing goals - and in turn, make more money.
Introducing Your New Sales Channel Manager
the Rubicon Project is committed to helping premium publishers take maximum advantage of all sales channels for their inventory & audience. This means applying intelligence not only around ad networks - like when to deliver an ad impression from a performance-focused ad network versus a revenue-share campaign, but also having relationships with a full slate of channel partners who can best represent your inventory and audience. The upside? We like to call it pressurizing - when more buyers are competing for your inventory and audience, prices are pressured upward, and you Make More Money. the Rubicon Project has many deep relationships with sales channel partners including:
Dollars You Won't Get Anywhere ElseMany of the channel partners we work with represent Rubicon Project premium publisher inventory exclusively - dollars only accessible to publishers who work with us. These partners include a number of ad networks, domestic and international, as well as exchanges, site/audience representatives and premium publisher sales teams. These buying partners bring campaigns that only run on Rubicon Certified Inventory™ - they appreciate the assurance their advertisers' campaigns will only run on high-quality, Rubicon Certified publisher sites. You enjoy the Channel Conflict protection guaranteed by the Rubicon Certified Inventory™ program - and the dollars that come with these exclusive buys.
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