the Rubicon Project Opens Forum for Websites and Ad Networks

Beta Invitation Sign-Up Period Remains Open Due to Popular Interest

Los Angeles, Calif. – October 18, 2007 – the Rubicon Project, a company with a mission to automate the large, yet highly inefficient Internet advertising industry, introduces “the Forum,” a meeting place for Beta users, website publishers, ad networks and members of the Rubicon Project team to express themselves and get knee deep in the world of Internet advertising. Additionally, the Rubicon Project’s private Beta invitation period will remain open until November 16th.

“The demand from the website publishing and ad network communities was more than we anticipated. Our goal has always been to select a group for the Beta that is representative of the broad range of websites out there. We are working to develop a fair way to select from all the applicants. It’s important to us that we do the best job we can for our users. We’ll be calling some and interacting with all of them in our forum. Our goal is to learn as much as possible as we know their input will only make our service better. We are committed to doing it right.” says Craig Roah, COO and Founder.

The Forum (http://www.rubiconproject.com/forum) was created as a place for members to dive deep into topic discussions while getting behind the scenes information on what’s happening at the Rubicon Project. Anyone will be able to start a topic of their choice, and interact with members of the forum community including the Rubicon Project’s team. Forum members are encouraged to share their ideas and make suggestions to help the Rubicon Project improve the service.

“Our culture is built on open, active communication.” says Frank Addante, CEO and Founder, “When we opened our doors to the private Beta, it stimulated discussion and commentary about hot issues plaguing online advertising. We were inspired! So, our team quickly mobilized to build a forum for this very vocal community. We want to create an outlet to promote community discussion and answer questions about our solution. Open communication is part of our DNA; the Forum is an extension of our culture.”

the Rubicon Project enables websites to optimize more than 300 ad networks in one place. The company’s self-serve solution, powered by its smart matching™ technology, understands the strengths of each ad network and matches each ad impression to the best money-making opportunity.

Want to make mad cash? Join the Beta.
Want to be one of the first websites to get a sneak peek before we let everyone in? It’s free to join. Don’t worry; sites not making the initial round will be first in line for the official public launch. To request an invitation to the private Beta, visit www.rubiconproject.com.

About the Rubicon Project
the Rubicon Project is a group of industry-experienced, aggressive and passionate renegades dedicated to bringing a new level of efficiency to the fragmented Internet advertising space. The founders of the Rubicon Project shook up the online advertising industry in 1998 when they created L90/adMonitor, one of the most successful Internet advertising platforms that served over 3,000 of the web’s most recognized sites, reaching 65% of the Internet population before DoubleClick acquired it.

$27 Billion was spent advertising online in 2007, yet it’s still too hard for websites to sell their ad space online. While Internet advertising is an explosive market, it is an incredibly inefficient one with advertisers spending money with 300+ disparate advertising networks worldwide (e.g. Google AdSense, Yahoo! Publisher Network, Tacoda, HispanoClick and Adtegrity). the Rubicon Project’s web-based, self-serve solution gives any size website the most complete access to the total available advertising market and its smart matching technology does all the work to perfectly match each ad impression with the optimal money-making opportunity. the Rubicon Project is the new online advertising standard that makes it effortless for websites to generate the mad cash they've always dreamed of. And, it’s free to join. Websites looking to make more money while doing less work should visit: http://wwwrubiconproject.com".

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