the Rubicon Project Flooded With Beta Sign-Ups

500 Websites Sign-Up on First Day Alone

LOS ANGELES, Oct. 11, 2007 -- The team at the Rubicon Project, a company with a mission to automate the large, yet highly inefficient Internet advertising industry, would like to publicly express their gratitude for the incredible response to the launch of their private beta on Monday, October 8th. Over 500 website publishers, seeking to be one of the first to try the Rubicon Project solution, signed-up on the first day.

"On behalf of our team; a big thank you to everyone for all the continued interest, kind words and support! We greatly value all the feedback we're receiving from the website publisher and ad network communities," said Frank Addante, CEO and Founder. "It's clear that there is an intense market demand for innovation to solve this complex problem with a simple-to-use solution. We have a big vision for the company and are passionate about the online advertising space. We've got a stellar team that's working hard to deliver."

the Rubicon Project enables websites to optimize more than 300 ad networks in one place. The company's self-serve solution, powered by its smart matching technology, understands the strengths of each ad network and matches each ad impression to the best money-making opportunity.

Want to make mad cash? Join the Beta.

Want to be one of the first websites to get a sneak peek before we let everyone in? It's free to join. Don't worry; sites not making the initial round will be first in line for the official public launch. To request an invitation to the private beta, visit http://www.rubiconproject.com.

About the Rubicon Project

the Rubicon Project is a group of industry-experienced, aggressive and passionate renegades dedicated to bringing a new level of efficiency to the fragmented Internet advertising space. The founders of the Rubicon Project shook up the online advertising industry in 1998 when they created L90/adMonitor, one of the most successful Internet advertising platforms that served over 3,000 of the web's most recognized sites, reaching 65% of the Internet population before DoubleClick acquired it.

$27 Billion was spent advertising online in 2007, yet it's still too hard for websites to sell their ad space online. While Internet advertising is an explosive market, it is an incredibly inefficient one with advertisers spending money with 300+ disparate advertising networks worldwide (e.g. Google AdSense, Yahoo! Publisher Network, Tacoda, HispanoClick and Adtegrity). the Rubicon Project's web-based, self-serve solution gives any size website the most complete access to the total available advertising market and its smart matching™ technology does all the work to perfectly match each ad impression with the optimal money-making opportunity. the Rubicon Project is the new online advertising standard that makes it effortless for websites to generate the mad cash they've always dreamed of. And, it's free to join. Websites looking to make more money while doing less work should visit: http://www.rubiconproject.com.

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