GE/NBC Universal’s Peacock Equity Fund Leads $9MM Investment in the Rubicon Project

400% Year Over Year Revenue Growth; Company Raises $42MM in Total Capital to Continue Pursuing Acquisitions and Global Expansion

LOS ANGELES – September 22, 2009 - the Rubicon Project, the Internet advertising infrastructure company, has added $9 million in venture funding bringing total financial investments to $42 million. The Series C funding round was lead by GE/NBCU's Peacock Equity Fund with a $6 million investment and additional funding from existing investors Clearstone Venture Partners and Mayfield Fund. To date, the Rubicon Project has experienced 400% year over year revenue growth and the additional capital will fuel ongoing business growth initiatives including additional strategic acquisitions and international expansion.
 
“We’ve spent the last two years tackling the fragmented ad network landscape and creating the industry’s largest and most successful Ad Network Optimization solution. Our balance sheet is strong, revenue continues to grow at an exponential rate and we have become a major channel to bring new innovative products and services to the industry.” said Frank Addante, CEO and Founder of the Rubicon Project. “With this capital, we’ll accelerate expansion of the platform through additional technology acquisitions, new market initiatives and global expansion.”

"Through NBCU’s experience as a customer of the Rubicon Project, we have been impressed with the outstanding service and results the company has delivered, and our discussions with other large publishers confirmed that the Rubicon Project is clearly helping its clients make more money and save time,” said Tom Byrne, Managing Director of Peacock Equity. “Peacock’s decision to invest in the Rubicon Project is a testament to the quality of its technology and the value proposition it delivers to its clients.”

the Rubicon Project continues its global expansion and corporate development with the recent acquisition of Others Online, the audience optimization company, and the opening of its London and Sydney offices.

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