Frank Addante

Founder & Chief Executive Officer

Frank Addante is the founder and CEO of the Rubicon Project, an online advertising technology company.  the Rubicon Project pioneered the category of Ad Network Optimization, helping websites make more money from their unsold ad space by optimizing ad networks.  Today, the company has over 1,400 premium publisher customers, optimizes over 40 billion ad transactions per month and reaches over 450 million unique internet users around the globe.  Frank is a serial entrepreneur with one IPO and two acquisitions before the age of 30.  He previously served as CTO and technology Founder of L90, Inc., a publicly-held Internet advertising company that was acquired by DoubleClick after a successful $112 million IPO.  He invented adMonitor, one of the Internet's most successful ad serving platforms for Global 2000 companies.  adMonitor delivered over 8 billion ads per month for over 3,000 customers, reaching 65% of the worldwide Internet population.
 
Frank’s fifth company was StrongMail, the leading email delivery infrastructure provider for thousands of companies worldwide, including Fox Sports/MSN, Ticketmaster, Williams Sonoma, FTD, Netflix and MySpace.com. Frank lead the company from inception, to an initial cash-flow positive business – becoming the market leader in less than four years and raising over $30 million in venture capital from top-tier investors including Sequoia Capital.
 
Frank was named Ernst and Young Entrepreneur of the Year Finalist and has been quoted in publications such as Forbes, Fortune, Wall Street Journal, LA Times, NY Times and the Los Angeles and Silicon Valley Business Journals.
 
He serves on various boards of innovative technology and marketing companies and received his education in electrical and computer engineering at the Illinois Institute of Technology.  Read Frank’s blog at www.FounderBlog.com.

 

Follow Frank on Twitter: Twitter.com/FrankAddante