Eric has over 10 years experience bringing products to market for internet advertising and marketing services companies where his focus has always been on matching platform and targeting capabilities with the real needs of clients and partners.  At AdForce Eric built out the capabilities of a 3rd party ad server to provide better ad delivery, reporting, and conversion tracking for over 500 clients.  A Southern California native, Yahoo took Eric to the Silicon Valley, where he focused on global behavioral targeting programs in display advertising and email marketing that drove lift beyond 225% and pushed the products to over $20mm in revenue.  In Chicago, Eric helped transform CoolSavings into Q Interactive, rebuilding the email marketing platform to support a new network capability featuring yield optimization and advanced list management for hundreds of partners and clients.  Most recently as Vice President of Product Management, Eric leveraged Experian's data assets and analytics to create new technology platforms for display ad targeting, online lead enhancement and scoring, and website optimization for clients, partners, and Experian Interactive businesses in the US and the UK.

In a previous life, Eric was a Peace Corps Volunteer in Bulgaria, where he married and found his second home.  He earned his BA in English Literature from the University of California, Irvine, and his MBA in Marketing from the Thunderbird School of Global Management, where he also took his Spanish to the next level in a summer of study in Guadalajara, Mexico.

Loves: taking my daughters to the park to have breakfast, feed the ducks, and watch the horses; music, reading, hanging out with friends over a nice meal and a good bottle of wine
Favorite Authors: Milan Kundera, Isabel Allende, Herman Hesse, and William Gibson
Favorite Foods: Mexican, Thai, Lebanese, and Argentine Parilla
Favorite Quote: "Define your own limitations and you will surely achieve them."