Yield Management Technology

The patent-pending yield optimization algorithms that power REVV for publishers™ forecast and model in real-time, analyzing inventory, content and audience data each hour of every day, then apply discrete targeting on every request to increase relevance for users, precisely target per campaign demands, and ultimately maximize revenue to the publisher.

Features:

• SmartMatch™ technology, built on patent-pending algorithms, intelligently profiles every request in real time to match every impression with the optimal sales channel partner or non-guaranteed direct deal to deliver real time access to the most effective funding sources
• Dynamic Default Killer algorithms eliminate static daisy chaining rules to dynamically predict when ad networks are likely to begin defaulting —reducing the number of hops, increasing the overall percentage of monetized impressions, and ensuring that the impression goes to the next best performing network by CPM
• Pricing Intelligence algorithms determine the net new revenue contribution from each campaign

What this means for you:

• Make the most money from every ad impression you serve
• Eliminate complicated, time-consuming and ineffective daisy chaining
• Increase fill rates
• Accept only the most valuable campaigns on your sites

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The Platform

Channel Mgmt