Data Intelligence Technology

The data infrastructure foundation of REVV™ unites disparate data points from multiple data providers with the Rubicon Project’s own unmatched data intelligence to create a holistic, data-rich view of audience for publishers, sales channels and their advertisers. This data intelligence enables premium publishers to deliver maximum value to their customers, advertisers and agencies.

Features:

• DataCore aggregates data from a full spectrum of third-party data providers (BlueKai, eXelate, Akamai, etc.) as well as site user and page data to optimize your rates across inventory
• Rubicon Affinity Scoring technology offers insight into your visitors' real interests and behavior, applying proprietary data mining algorithms to extract patterns and reveal audience insights
• Identify and define audience segments for more precise Audience Targeting on your site and across the web

What this means for you:

• Increase the value of your websites by selling your audience, not just your inventory
• Deliver advertisers the precise audiences they’re after – with massive reach across segments
• Garner higher rates from all of your ad sales by applying audience insights to direct and indirectly sold deals
• Leverage this Data Intelligence to better understand your Audience – and in turn make better decisions about content, products and sales strategy

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